WEBVTT


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So the internet is freaking out because

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polymarket was reportedly paying college kids three grand a month

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to pretend to get rich on TikTok.

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They built a fake version of their own website.

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They misspelled the name and everything,

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and they had creators film themselves winning bets that never actually happened

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on a platform that Americans aren't even allowed to use.

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Videos got 140 million views.

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One of them was from the Wall Street Journal,

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which looked into what was actually happening here

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and found out that none of the wins were real.

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They published the investigation,

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and it's not looking great for Polly market.

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the Wall Street Journal analyzed over 11 videos from about 10 promoted creators

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between December and May. 70% of them showed a bet being placed.

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Not one of those bets was real.

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Now, across those videos,

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creators showed roughly $1.9 million in bets

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and celebrated about $900,000 in wins

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looking into those bets. If you'd actually placed those same bets on polymarket,

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you actually would have lost $166,000.

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So they were showing wins where the real outcome was losses,

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and just hoping that nobody would check their work.

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The dummy websites are actually pretty crazy.

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Polymarket built near perfect copies of its own site.

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One was literally spelled polymarket with an lowercase I instead of an L.

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And they had creators film themselves placing trades on these fake sites.

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For a scam operation, this was actually pretty well done.

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Until it wasn't. So the videos look completely real?

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Unless you zoom in on the URL,

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which if you're scrolling TikTok

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and you see a college kid screaming about winning $100,000

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on a prediction about Trump,

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you're not gonna zoom in on the URL.

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The whole thing was staged.

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The website was fake, the trade was fake,

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the money was fake. The only winnings that were real

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was the couple thousand dollars that these kids were making to make these ads.

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Now, one creator showed himself winning $100,000

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after Trump supposedly said the word McDonald's in January.

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Which is great, except Trump never said McDonald's publicly that month.

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You probably ordered it, but the clip was old,

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the bat was fabricated, and the wind was fabricated.

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So there's 145 videos from this one guy that appear to show $410,000 in bats.

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Great ads, all fake.

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They paid Adin Ross, who's one of the biggest streamers in the world,

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multiple millions of dollars to promote the platform.

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Now, the Waltz Regional found

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Polymarket and its marketing contractor

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promoted at least 19 videos

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that talked up opportunities to use inside information

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and manipulate markets. So they were literally advertising insider trading

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as a platform,

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feature creators were told not to disclose that they were being paid.

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Only after the Wall Street Journal started asking questions

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did they start adding at polymarket partner to their BIOS.

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Which is the influencer equivalent of putting on your seatbelt

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after you see the cop coming.

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This isn't Polymarket's first Rodeo.

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with the law,

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it already Paid a 1.4 million dollar fine to the CFTC back in 2022

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for operating an illegal unregistered market.

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Politico reported

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that Polymarkets CMO was actually sending payments through a personal Paypal,

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not a corporate account. Personal Paypal

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over two and a half million dollars to more than 800 creators over 14 months.

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Right now, polymarket is trying to raise at a 15 billion dollar valuation

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and get approved for a regulated US exchange license.

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Which is tough

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when you're running a campaign that literally fakes US exchange operations

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and you get caught.

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So this investigation landed at quite literally the worst possible time for them.

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A polymarkets whole pitch is radical transparency.

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Every trade settles on a public blockchain that anyone can audit.

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The markets work because it's all verifiable.

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So the marketing strategy to sell that product was incredibly deceptive.

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Build fake websites, stage fake trades,

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pay people to fake getting rich and then hide the payments.

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Trust the blockchain

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isn't a message that really aligns with this kind of growth campaign.

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Any publicity is good publicity may not hold here.

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They built fake websites to simulate fake wealth

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for an audience they're not even legally allowed to serve.

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This doesn't look great

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from a company that's already entangled in a lot of insider trading allegations.

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Polymarket is banned from letting Americans trade on their platform.

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And this whole campaign targeted American social media

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for a product of they can't even legally use.

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That's gonna be a tough one to for Their legal team to unwind.

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Some polymarket supporters are blaming the reporting,

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saying that Kalshi’s investors have ties to News Corp,

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which is the Wall Street Journal's parent company.

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And Kalshi is Polymarket's number one op and competitor.

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Which may be true, but the fake websites are verifiable.

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There's only so much finessing you can do with this story.

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It kind of is what it is. My bet ultimately is that Kashi,

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which is regulated, they're gonna come out of this the winner.

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So the prediction market that predicted the 2024 election

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evidently couldn't predict

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that someone was going to check up on their marketing

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and know the difference between an L and an I. That's a tough loss.
