WEBVTT


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Brands have realized

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that the website that's most often cited by ChatGPT

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and Google's AI search is Reddit.

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So they're manipulating Reddit by posing there

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using sock puppet accounts.

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What they do is they ask ChatGPT something super generic

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like what does vitamin E do?

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And then they see what ChatGPT returns.

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They see the Reddit threads that it pulls up.

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And they either start their own Reddit threads,

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or they go into those threads

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and they post comments that include links

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and support of the brand that's trying to boost themselves.

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The problem has gotten so bad

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that the biohacking community on Reddit

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has totally banned all discussion of peptides,

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which are injectable amino acids,

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because all of it is just manipulation by brands.

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In a post announcing the ban of

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a moderator of the biohacking subreddit said

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quote as AI search engines increasingly pull answers from Reddit,

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companies are using us for AEO.

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On top of that,

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there's been an explosion of peptide interest and AI usage

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flooding the sub together.

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This has put a serious pressure on content quality.

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Here's what AEO looks like.

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There's this company called Red Rover

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that offers AEO and SEO for companies.

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On its homepage it says

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quote rank No. 1 on search and get cited by A I.

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A I. Agents that mass publish content to help you rank on Google Chat,

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G P T, and Reddit.

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Quote an army of agents publishing blog content and Reddit post

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that solves both SEO and AEO at scale.

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The Reddit moderator that I talked to

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said that he worries that this is the beginning of the dead internet.

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And he said, quote,

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there's this sadness I feel of this one place on the internet

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that was so human

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is sort of eroding and becoming bogged up with artificial

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AI driven content. I think that's super depressing.