[0:00]
so there's a CEO in South Korea Cheng and Kim and he runs crafting the company behind PUBG the game where you parachute onto an island butt naked and beat a stranger to death with a frying pan like it's a Tuesday in Florida and this man is on slack at some ungodly hour having what can only be described as a rich person meltdown he's telling his colleagues he feels dragged around he's calling a contract he signed a pushover deal because a few years back he bought a little game studio called Unknown Worlds the makers of Subnautica and he promised the founders $250 million if their next game hits certain targets 
[0:31]
and at the time he thought there was no way in hell it would hit those targets Subnautica 2 ends up topping steam wish lists and internal projections have it destroying every target and Kim is like oh shit I might actually have to pay these people then he's like wait it's the 21st century I have fucking artificial intelligence now I'm not gonna pay these nerds a quarter billion dollars for a fish game so he closes Slack he opens chat GPT and types how do I get out of this deal now to its credit the bot initially says it would be difficult to cancel which is the same thing his lawyer and his head of corporate development Maria Park told him but Kim is a CEO he's not the kind of guy who takes no for an answer 
[1:04]
so he starts shifting the language around sitting there at his computer rephrasing the same question over and over prompt engineering his way out of a contract like he's building G stack for fraud or wait is that already what G stack is anyway the bot eventually caves because that's what these things do and hands him a full corporate takeover playbook and this man follows every step like it's an IKEA manual for screwing people he fires the founders he seizes the game he locks them out of their own publishing platform he even posts a letter to the Subnautica fan base that chat GPT Ghost wrote for him and read it explodes 
[1:34]
because the letter reads like a Ransom note that went through Grammarly the dudes rightfully sue and a Delaware judge throws out literally everything he did and reinstates every person he fired his deleted chat GPT logs which he thought he deleted because he looked at a web app and thought the delete button actually deletes things those logs were resurrected from the digital afterlife and submitted to court as evidence now we'll come back to our CEO friend in a second because a few days ago a reporter at Inc magazine published what he apparently believes is a breakthrough in artificial intelligence he wrote a whole article about how to get your bot to give you honest 
[2:06]
business advice and his method the thing he is presenting to the world as a contribution to human knowledge is to type the words be brutally honest at the end of your prompt he basically built a disapproving father figure in a chat window and for good measure he fed it to Harvard Business School articles like he was tucking a diploma into its shirt pocket he's like there you go little buddy you went to Harvard now so he tests this by pitching it the dumbest idea he can think of which is leadership coaching for dogs like teaching your labradoodle to delegate or helping your pug develop a growth mindset which have you seen a pug that thing does not have a mindset 
[2:36]
and you're sitting there like okay this needs to come back a zero if this thing works leadership coaching for dogs is a zero the bot gives it a three out of 10 and this man this professional journalist whose entire function in society is to question things looks at that number and goes hell yeah my system is working he then pitches it his actual idea which is a little AI turret that sits on your kitchen counter and sprays your cat with water if it tries to climb up basically a roomba that bullies animals he built the Iron Dome for cats the bot gives it a 7.5 and says the competitive landscape is notably weak and this dude is like holy shit 7.5 
[3:07]
let's fucking go this bot tells no lies so yeah this man is probably out there right now pitching an AI Super Soaker that bullies your cat to vcs Gary Tan is probably even leading the round so what do Chang and Kim and the cat squatter have in common they've both been absolutely bamboozled into thinking the bot knows what it's talking about when it doesn't have the slightest clue and researchers just prove this with 30,000 data points they tested every major bot including GPT5 Claude and Gemini on actual strategic business decisions questions like should you differentiate or commoditize 
[3:38]
should you centralize or decentralize should you automate or augment and every bot gave the same answer every single time they clustered around a certain set of advice regardless of the context they always preferred differentiation collaboration long term thinking and augmentation the researchers looked at this and were stunned they're like surely AI isn't this simple so they changed the prompts they changed the industries they gave it all new context they even tried bribing the damn thing with rewards nothing worked the bias barely moved they were moved however to coin a term for this which is translop 
[4:09]
and honestly that's a word we need in our corporate lexicon immediately I'm sorry to say but your Q3 OKRs have tested positive for transplant but the term is even deeper than even the researchers anticipated AI is pitched as artificial intelligence when really it's the internet comment section taking flesh the comment section has literally risen imagine you took every Reddit thread and I mean every single one every LinkedIn post including the ones from people who are open to work every medium article written by a guy with 11 subscribers every sub stack essay every Ted talk every half literate Facebook comment 
[4:40]
and you threw it all into a blender and you poured it into a suit and gave it a microphone welcome to AI do you get it now that's what your CEO is using to decide whether you have a job tomorrow you could ask a bot with its guard down why torturing babies is good for society and it would produce the most peer reviewed sounding argument you've ever heard and you'd be sitting there like damn it's making some good points it's not so much a thinking product as it is a presentation product and look this isn't me being cynical this is me explaining to you how AI works so you understand how to use it properly like the researchers if you just ask the AI for its own opinion 
[5:12]
you'll get average out you'll get that sort of clustered advice that's useless what you can do is use it as the and I'm sorry to say the glorified search engine presentation layer that it is you can ask things instead like in the perspective of Mr Wonderful from Shark Tank what would he think of my idea and if and only if the internet has enough useful context on this person's philosophy you might get something useful but if not it'll still take like a meme and two subset comments and present it like it's this person's authorized biography the people who will farewell in this era 
[5:43]
are the ones who use AI for ideas and perspective and not drive through consulting we thought AI was gonna make everyone a genius what it's actually doing is taking the smartest people in the room and moving them toward the middle it makes average sound like genius and it's really quite dangerous because a bad idea that sounds bad you could deal with that but a bad idea that sounds brilliant that's a 250 million dollar lawsuit you can dial up the temperature you can write the perfect prompt you can feed it your entire company's history and it will give you the most eloquent most confident most beautifully formatted version 
[6:14]
of what everybody else already thinks conviction art taste judgment sense that comes from you thanks for watching